More Pages, Higher Sales

"How much sales growth can I get by adding pages?"

In smaller-page-count catalogs, I've seen straight one-to-one returns. If sales per page from your existing catalog is $X, then each added page will also generate $X in sales.

I've seen this happen in all types of catalogs—apparel, gift and home. But, success is by no means automatic. The cataloger must clearly understand its core audience and product line, and use that knowledge to select new products that will truly appeal to the audience.