More Pages, Higher Sales

And a few will actually be thinking that.

But many more will think this instead: "This is a really nice catalog ... I sure wish this shirt had long sleeves." Or, "I like this product idea ... if only there were a battery-operated version."

In other words, if you've selected your merchandise and targeted well, many prospects will find your overall catalog concept appealing ... but they still won't be able to find precisely the right item to suit their wants and needs.