More Pages, Higher Sales
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Does this mean you can't add new pages and products to a gift catalog that has a lot of repeat buying? Not at all. Many food-gift catalogers successfully add pages and new products. But for safety, you should expand cautiously, and always test. n
Susan McIntyre is president of McIntyre Direct, a catalog consulting company based in Portland, OR. She can be reached at (503) 735-9515.
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