More Pages, Higher Sales

Occasionally it's better to "stay small," for instance if your products are subject to high levels of repeat buying. With food gifts, it's common for loyal customers to come back year after year and re-order the same exact gift as the year before, often for the same recipients. Their thinking is, "if it ain't broke, don't fix it." In our family, the annual Christmas box of Mrs. See's candy from Great Aunt Belle was such a beloved tradition, that when she passed away, her nephew, Uncle Mac, took over and continued sending it.