More Pages, Higher Sales

Second, before adding pages, always consult with your printer about economical form sizes. Printing costs definitely do not rise in a linear fashion. If you're printing on an inefficient form configuration (e.g., 28 pages), or if adding just a few pages would move you to an inefficient press configuration, then it may cost no more to add even more pages and expand all the way up to the next efficient press size (e.g., 32 pages). The higher paper cost may be completely offset by lower make-ready costs. Details vary from press to press, so ask your printer before finalizing your plans.