More NEMOA Tips: Jennings Doles Out Pointers Across the E-Mail Board

* monitor the content of your e-mail — filters, such as SpamAssassin, assign values to words and formats to flag things that seem “spammy”;

* monitor your HTML code — “If it’s not perfect,” Jennings said, “you may be blocked. In fact, you’re more likely to be filtered for code than content”;

* investigate your deliverability twice a year;