More NEMOA Tips: Jennings Doles Out Pointers Across the E-Mail Board

* don’t make registrations too long — keep them to five to seven items;

* ask for postal addresses, though she added that asking for them could turn off some prospects, so “don’t force it; tread lightly”; and

* get help from your IT pros.

2. Key deliverability factors:

* confirm your e-mail headers match your sender policy framework record;