More NEMOA Tips: Jennings Doles Out Pointers Across the E-Mail Board

In one of the final sessions from last month’s NEMOA conference in Burlington, Vt., e-mail marketing consultant Jeanne Jennings touched on myriad topics related to her stock-in-trade. Here are four of her most notable and implementable takeaway points from that session.

1. On e-mail registrations:

* spark people with engaging e-mail descriptions;