The Power of Inserts

The responsibility for controlling the program is on the insert-program owner from the moment he or she accepts delivery of the inserts. Then it’s up to the insert owner to verify the quantity, check key codes and distribute the inserts according to the order.

Logging the status of an insertion job and reporting the progress to the insert manager is the next step. The manager in turn keeps the broker and mailer informed. This allows the mailer to track responses at the appropriate time.