The Power of Inserts
More and more catalogers are discovering this winning method of increasing revenue.
The DC’s cooperation is a key part of any insert program’s success. DC personnel are responsible for putting the inserts into outgoing packages or insert vehicles. Many catalogers collate a group of inserts either into an envelope or nest them into product flyers, mini catalogs or full product catalogs (see examples on this page).
- Companies:
- Leon Henry Inc.
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