The Power of Inserts
More and more catalogers are discovering this winning method of increasing revenue.
How the Process Works
The insertion process takes place in your catalog company’s distribution center (DC). Or you can contract a letter shop to receive, collate and then deliver the collated inserts to the DC. Carefully tracking the insert from delivery to distribution offers critical information such as placement results, and allows the mailer to read and record the results for each insert program.
- Companies:
- Leon Henry Inc.
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