The Power of Inserts
More and more catalogers are discovering this winning method of increasing revenue.
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What You Bring to the Table
To an insert mailer, your catalog offers the following: a positive selling environment, guaranteed visibility, category exclusivity, relatively low cost and the ability to supplement the sale/lead flow between direct mail campaigns. In turn, by accepting inserts, you’ll forge relationships with advertisers and perhaps establish a reciprocal arrangement that allows you to promote your offer to the mailer’s customers.
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- Companies:
- Leon Henry Inc.
Debra Goldstein
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