The Power of Inserts

The usual published rates for a cataloger’s package-insert program range from $50 to $60/M, while catalog blow-ins generally are priced from $25 to $35/M. There are about 1,200 insert programs on the market, of which more than 400 are catalog-related.

What to Consider

Insert program owners, including catalogers, look for offers that will be value-added for their customers, because accepting inserts in outbound packages is an implied endorsement of the offer being made. Ideally, offers should target the primary demographics of your audience.