The Symphony Changed Keys
More marketing ‘instruments’ complicate the investment process
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Terry Jukes
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In your mailing activities, you might have other specific performance measurements, such as dollars per catalog mailed, dollars per page, performance vs. forecast, merge/purge results, matchback results and in-office delivery performance, among others.
Measure by Group or Rep
For your inbound phone activities, you might measure the following by group or by individual sales representative: sales, calls, orders, total talk time, total paid time, payroll, dollars per sales, dollars per payroll, available time and paid time, data collection, upsell, service level, retention, units per order, lines per order, talk time, average talk time per call, customer service, etc.
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