More marketing ‘instruments’ complicate the investment process

By Terry Jukes

You need a summary that reflects what your ROI was on the last $10,000, $50,000 or $100,000 invested, and what it’ll be on the next $10,000, $50,000 or $100,000 invested. Use this kind of common yardstick to help allocate your investments between your marketing activities.

Starting Points
Here are some basic starting points in doing your evaluation.