The Symphony Changed Keys

5. What new marketing tactics are available to you in the online world, and what might the performance of those be?

6. What opportunities do you have to test the integration of online and offline activities?

Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.