The Symphony Changed Keys
More marketing ‘instruments’ complicate the investment process
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Terry Jukes
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In your outbound selling activity, you might track the following performance measurements: leads worked, calls, connects, presentations, talk time, sales, rejects, closes, average order value, units per order, lines per order, penetration of call file, returns, payroll/overhead to sales, dollars per sales/rep, and representative performance rank and range.
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