More Consumers Willing to Trade Privacy for Personalization

The survey also showed that 30 percent of online consumers are members of social networking sites, such as MySpace. Broken down by age, however, 69 percent of online consumers ages 18 to 24 participate in social networking sites, while just 8 percent of consumers older than 50 do so.

Source: “2006 ChoiceStream Personalization Survey,” www.choicestream.com.