Monetizing Social Interactions
Ideas to help retailers take social media to the bank
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Ken Burke
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With the ever-expanding universe of social media sites, it can be challenging to figure out which ones best align with your brand's target audience. An effective way to gather data on how shoppers use social media is to create links and tools for an array of social media sites and see which ones customers use, giving them a snapshot of where shoppers who visit their sites hang out online.
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- People:
- Forrester
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Ken Burke
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