Monetizing Social Interactions

Social Login
Forcing visitors to register before shopping or checking out drives them away. Social login streamlines the process, something that's especially important in an increasingly mobile environment. The technique is a perfect example of a social strategy that can lead directly to more robust results. It addition to removing annoying hurdles for customers, social login gives retailers access to relevant user information to help them better understand and connect with visitors down the road, even if they don't buy anything on their initial visit.