Monetizing Social Interactions
Ideas to help retailers take social media to the bank
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Ken Burke
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These tactics include social login, social apps and contests, and customer loyalty programs, all of which are tailored to do more than just generate likes. They're specifically targeted at driving key performance improvements like revenue growth, retention rates, return visits and average order size. And, just as importantly, thanks to powerful new analytics tools, retailers using the right platforms are better able than ever to track, document and highlight the success of these efforts.
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Ken Burke
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