Monetizing Social Interactions
Ideas to help retailers take social media to the bank
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/Ken-Burke-2012-Headshot-Color.jpg&w=51&h=51&c=true)
By
Ken Burke
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Fair questions to be sure.
There's been a robust debate in e-commerce circles of late over whether social media is worth all the attention it's been getting from retailers. A recent report from Gallup found that close to two-thirds of consumers felt social media had no influence on their purchasing behaviors. Another report by technology researcher Forrester further cast doubt on the category by noting that just 3 percent of marketers named social media as a top-three priority for 2014.
0 Comments
View Comments
- People:
- Forrester
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/Ken-Burke-2012-Headshot-Color.jpg&w=51&h=51&c=true)
Related Content
Comments