Monetizing Social Interactions

Fair questions to be sure.

There's been a robust debate in e-commerce circles of late over whether social media is worth all the attention it's been getting from retailers. A recent report from Gallup found that close to two-thirds of consumers felt social media had no influence on their purchasing behaviors. Another report by technology researcher Forrester further cast doubt on the category by noting that just 3 percent of marketers named social media as a top-three priority for 2014.