Monetizing Social Interactions

Athletic women's wear retailer Title Nine uses its blog for behind-the-scenes snapshots and videos that let shoppers in on the adventurous outdoor exploits of staff experts, demonstrating how their employees embody the brand.

Online retailers will continue to experiment with novel ways to engage their customers through social media. Thankfully they have more powerful tools than ever to make sure the buzz they're generating on social sites is building customer relationships that will ring up sales for years to come.