Monetizing Social Interactions
Ideas to help retailers take social media to the bank
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Ken Burke
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Highlight the Brains Behind the Brand
Relationships are a two-way street; building social ties with customers sometimes calls on retailers to share some of themselves. Merchants should find ways to spotlight the people who power their brand, both internally and among its followers. Rather than asking consumers to connect with a nameless, faceless organization, brands that spotlight individuals give shoppers the opportunity to connect on a personal level.
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- Forrester
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Ken Burke
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