Modern Catalog/Multichannel Customer Acquisition

3 Faces of Future Catalog Customer Acquisition
This requires future catalog customer acquisition departments to be staffed with a different set of experts.

1. A catalog list manager, responsible for traditional list rental and exchange activities, as well as any offline marketing programs.

2. An online marketing manager, responsible for paid and natural search, affiliates, shopping comparison sites, text and display ads, portal advertising, and any traditional online marketing tactic.