Modern Catalog/Multichannel Customer Acquisition

This means that customer acquisition marketing is markedly different in 2009 than it was in 2004 or 1999.

I have clients that execute robust, effective catalog customer acquisition programs. I have some who've been able to replace, name for name, every customer lost in catalog customer acquisition with new offline marketing programs. And I have some other clients who are just as effective at customer acquisition as are my catalog clients, but they don't use catalogs for customer acquisition activities.