Modern Catalog/Multichannel Customer Acquisition

For some customers, this means traditional multichannel catalog marketing still resonates. Many still buy online after receiving catalogs.

For other customers, however, the process of buying from a company for the first time is very different. If you search “buy shoes online,” you’ll notice that Zappos appears high in both organic and paid search results. You won’t have to go far to read the thoughts and opinions of thousands of customers, either. Based on all of this information, the customer feels comfortable enough to place a first order.