Mobile Trends: What Content Snacking Means for Retailers

3. Dayparting. There are specific moments in the day when retailers can more effectively place their brand in front of consumers. Timing ads to lunch hours, commuting times and weekends, where usage is dominantly "snacky," is a strategic move for retailers. Another critical time to work around is one that retailers are already familiar with: key shopping hours. Trapping mobile usage ahead of those hours will make the best use of your budget dollars. Most critically, target and hone your strategy around TV hours to maximize the millions you're already investing. More often than not, a tablet and/or smartphone is complementing television, so be proactive in leveraging the co-browsing trend to drive consumers to make a purchase.