Mobile Trends: What Content Snacking Means for Retailers

2. Local discovery. Retailers are currently tracking in-store buying and search, but local discovery and display should be top of mind to get consumers in-store. Retailers must create the mental bridge of a "deal" and where to "find" it. While most consumers don't make the connection between goods and location, mobile and tablet devices fill the void. By their very nature, mobile devices are location-aware at all times. Mobile utilities such as navigation, movie finders and email are proving to be excellent bridges. Mobile devices are the ideal ammunition to target consumers by offering brands access to a higher intender set, snacking behaviors, higher clickthrough rates and on-the-go usage.