Mobile Trends: What Content Snacking Means for Retailers

These emerging trends create interesting attribution challenges for retailers, as well as challenges in closing the loop in terms of retailers’ return on investment. There are three key areas retailers should address to take advantage of these new trends and stand out among the crowd:

1. Branding. Whether it's a smartphone or tablet, most time spent on mobile devices is in the form of content snacking. As consumers frequently immerse themselves online through mobile devices, new opportunities exist for brands to connect with them. The devices’ small but personal screens lend themselves beautifully to quality user experiences — including advertising — bringing consumers closer to brands now than ever before.