Mobile Site or Mobile App – Which is Right for Your E-Commerce Business?

By Liz Elting

Whether you're leaning toward a mobile site or mobile app, the good news is that your decision to emphasize mobile content delivery on all devices and in all languages means that you're already on the right track toward engaging consumers — and ultimately increasing sales — around the globe.

Liz Elting is the co-founder of TransPerfect. Liz can be reached at info@translations.com.