Mobile Site or Mobile App: Which is Right for Your Business?

Just as website localization shifted from "nice to have" to "need to have" for players in the global economy, mobile content localization is now experiencing the same change as more retailers see its potential. Global consumer spending patterns have reinforced this need.

When you make the leap to support multiple languages, be certain that you partner with a provider that can not only provide the content localization you require, but also one who can conduct testing on all versions of your sites and/or apps to verify that they're compatible on all common mobile platforms and operating systems. Through this process of post-localization testing, you can be sure that language, design and functionality are all optimized for your markets, thus ensuring the best possible user experience.