Mobile Site or Mobile App: Which is Right for Your Business?

Aside from cost, the greatest challenge of app development is motivating adoption by consumers who are already flooded with app options. While there's some evidence of "app fatigue" in the consumer psyche, many organizations’ apps continue to be wildly successful.

Mobile Worldwide: The Case for Localization
A report from the Pew Internet and American Life Project showed that mobile devices are now the primary access point for online content. More than half of the internet's traffic now comes from mobile web surfers, and the smartphone is the most common avenue for online shopping by global consumers. While it was once acceptable to develop content only in English, the changing demographics of mobile commerce around the globe now dictate that retailers who hope to be successful in these markets offer content in the native languages of their target consumers as well as adhere to local standards and customs to ensure user engagement and customer conversion.