Mobile Site or Mobile App: Which is Right for Your Business?

Mobile Apps: Reach Tech-Savvy Consumers
Does your business have the resources to build and support its own app, one that's content-rich and consistent with your existing brand? Will your app be compelling enough for consumers to actually use it? Are your target consumers generally tech-savvy? A recent study by the Pew Research Center revealed that 35 percent of adults surveyed download apps, but only two-thirds of those consumers actually use them. These users tend to be male, technically proficient, more affluent and under the age of 30. Does this describe your target shopper?