Mobile Site or Mobile App: Which is Right for Your Business?

Mobile Sites: Reach a Broad Global Audience
Are you looking at mobile commerce as a way to create a presence in regions where you don't have a brick-and-mortar establishment? Are your target shoppers more likely to use a mix of devices to shop, including smartphones, laptops and desktop computers? Does your average customer spend a long time browsing before finally making a purchase? If so, then a mobile website may be the right strategic choice for your brand.