Mobile Site or Mobile App: Which is Right for Your Business?

Retailers face a multitude of questions and options when developing a mobile strategy. One of the key debates is how to "go mobile" — i.e., whether to invest in the development of a mobile website or a mobile app to reach customers and prospects. A company's decision to build a mobile-optimized website or a stand-alone, branded app, or even both, should be made based on what the ultimate goal is for the target audience as well as the available resources to support the constantly changing content, either in conjunction with or independent of the main website.