Mobile Retail is About More Than Your Phone

Mobile Payments Are Redefining the Checkout Process
The future of payments is being shaped by Silicon Valley. Apple Pay has taken mobile payments mainstream; Visa, MasterCard and 2,500 banks have embraced it. Published reports suggest that 66 percent of contactless Visa and MasterCard payments conducted by the end of January 2015 were made through Apple Pay. Merchant fees, traffic activity, fraud management and various platform performance measures are on a collision course.