Mobile Retail is About More Than Your Phone

Is it possible to achieve such personalization without a “creepy factor”? Absolutely, but it requires earning consumer trust. According to Mintel research, 60 percent of millennial consumers would be willing to provide details about their personal preferences and habits to marketers. What’s more, at least 30 percent of millennials who initially said they wouldn't part with more personal information said they would be willing to do so after receiving an incentive (e.g., a discount coupon for their next purchase). Retailers must earn the right to be their customers’ trusted partners.