Mobile Retail is About More Than Your Phone

Earlier this year, Jim Carroll told an audience at a ThoughtWorks National Retail Foundation event that he believed “mobile is eating retail.” Perhaps it might be more appropriate to say that retail is devouring mobile.

Mobile technologies are becoming an ever more crucial part of retail operations. Retailers have the opportunity to actively engage consumers by creating experiences that are more meaningful, differentiated and personalized, and those that take full advantage of mobile technology will be able to create more durable customer relationships built on shared value. Retail’s future is being irrevocably defined by mobility, and it’s about so much more than the phone.