Mobile Retail is About More Than Your Phone

Consumers Are Ready ... Are Retailers?
Consumers have embraced mobile technology and their daily habits continue to change dramatically as a result, yet most retailers have been slow to adapt to this change.

The future will belong to those retailers with the following:

• an organization designed with an outside-in customer focus;
• disciplined yet flexible internal innovation processes;
• the ability to run multiple customer experiments in parallel;
• a commitment to operational excellence across the value chain;
• the flexibility to adapt and respond to market volatility; and
• the foresight to anticipate changes and adjust their business and operating models accordingly.

Are retailers ready for this new mobile-enabled world? Only if they're prepared to move quickly, pilot often, fail forward, fail faster and rapidly incorporate lessons from frequent experimentation.