Mobile Retail is About More Than Your Phone

Imagine what this might look like. A shopper enters the store and seeks out a sales associate for assistance. The associate comes to her aid armed with a mobile command center. Through a seamless exchange between respective mobile devices, he's quickly able to pull up the customer’s personal profile and view a quick snapshot of her self-professed likes and dislikes, recent purchases, and the remaining value on a current gift card from a friend. This allows the store associate to offer more targeted and tailored recommendations and support.