Case Study: Mobile-Optimized Websites Drive Sales for Bluestem Brands

"A lot of people in the retail industry talk about stripping back your mobile experience to the bare minimum kinds of things — get people through checkout as quickly as possible, make your navigation very simple — all the basic, tertiary aspects of your website," says Brandon Anderson, manager of platform and projects at Bluestem Brands. "To some degree that takes down the customer experience. We kind of took the opposite approach, which is to say let's have our m-commerce sites inherit as many features that make sense for our customers and will help them make the right buying and credit decisions."