Case Study: Mobile-Optimized Websites Drive Sales for Bluestem Brands

Robust Functionality a Requirement
Bluestem Brands is a hybrid retail and financial services company — it offers proprietary credit to consumers, and a large percentage of its customers are using that credit on its websites. As a result, the company was looking for a mobile platform that offered not only robust functionality in terms of the shopping experience, but also the security around account management and the credit aspects of it.