Case Study: Mobile-Optimized Websites Drive Sales for Bluestem Brands

Bluestem Brands went through an extensive RFP process in an effort to find a mobile technology company that could satisfy its needs. Cloud-based platform provider Moovweb emerged as the clear choice, in large part because of its ability to quickly get its clients’ mobile sites up and running.

When creating its mobile sites, Bluestem Brands didn't have to change any of the content or back-end functionality (e.g., search and checkout) that was present on Fingerhut's or Gettington's desktop sites. The mobile sites were created in weeks using Moovweb's platform, which virtualizes front-end development without touching any back-end code. This "perfect proxy" approach transformed Bluestem's desktop sites in real time, enabling 100 percent of the desktop web assets to be used on the mobile sites without the extra cost and time needed to rewrite the sites for mobile devices.