Case Study: Mobile-Optimized Websites Drive Sales for Bluestem Brands

"Our customer base was moving towards mobile," says Lee Zukor, director of e-commerce at Bluestem Brands. "We had a high percentage of customers who were transacting with us even given the imperfect nature of having to deal with our entire website on a very small screen. We knew that customer base — people who wanted to transact with us via mobile devices — was continuing to grow. There was a big opportunity there. Our customers and the industry told us that."