Case Study: Mobile-Optimized Websites Drive Sales for Bluestem Brands

PROBLEM: Bluestem Brands, parent company of cross-channel retailers Fingerhut and Gettington, lacked mobile-optimized websites.

SOLUTION: Partnered with a mobile web platform provider.

RESULTS: Since launching mobile-optimized websites for Fingerhut in May and Gettington in July of last year, Bluestem Brands has seen its mobile traffic increase from 10 percent of overall traffic to nearly 20 percent of overall traffic. Both retailers' sites also saw over 20 percent improvements in conversion rate, pages per visit, average length of visit and revenue per visit.