Mobile Marketing Trends, Predictions for Retailers in 2015

This "now" mind-set behooves retailers to make sure that their mobile messaging initiatives are fast, seamless and satisfactory to consumers who have little time to spare. Data that's available to marketers in this new environment can help them accurately target, retarget and optimize mobile messages that have the best chance of being acknowledged, acted on and able to deliver what every marketer wants: more foot traffic, more customers, increased sales, and customers who are more loyal and more engaged.