Mobile Marketing Trends, Predictions for Retailers in 2015

In the mobile environment, the content for interaction can be shaped by data from the device, now-emerging beacon technologies and other key sources. With that data in hand, marketers can craft personalized and meaningful incentives and messages based on consumers’ interests, how frequently they shop, how recently they've used a store's mobile app, where they are at any particular moment during their shopping trip, even whether they visit the men's clothing or housewares department more frequently. With each interaction, additional data can inform and refine the next communication cycle, creating for the consumer a sense that a useful "mobile" assistant is always nearby.