Mobile Marketing Trends, Predictions for Retailers in 2015

Mobile Builds the Bridge
Given that consumers increasingly carry mobile devices with them (91 percent or more at all times), and that they rely on smartphone and tablets for dozens of tasks every day, marketers must think about the mobile device as a bridge to the broader marketing strategy. Mobile marketing can connect online searches, price comparisons, shopper reviews and print-digital-TV marketing campaigns, creating for the consumer a clear path to navigate the retail location. Once in-store, consumers can take advantage of specials, promotions and other surprisingly satisfying incentives deployed directly to their smartphones.