Does Old Navy’s ‘Snap Appy’ App Usher in a New Era for Mobile Shopping? Join Us on LinkedIn for Mobile Mania Tuesday!

This is our second go-round and we thought it would be fun to take a look at Old Navy’s Snap Appy app. The idea behind this app is to get users to take a snapshot of an Old Navy logo and other special icons either at an Old Navy store, on TV or anywhere to reveal "surprises" — a deal, game or something to make you smile every time you snap. Surprises are always changing. The app also features a full-service shopping experience. Snap Appy is available for both iPhone and Android.